Digital Analytics 101 by April Wilson

Author:April Wilson [Wilson, April]
Language: eng
Format: azw3
Publisher: CreateSpace
Published: 2017-12-02T05:00:00+00:00

It’s not about page titles, it’s about content structure

In the “old” world of SEO, there were some very basic rules to follow: make sure you have keywords in your page title, use keywords at least 4-5 times in your paragraphs on those pages, and make sure you have all of your meta-tags and meta keywords coded in your HTML. None of these are very helpful anymore—and overuse of keywords in your writing can actually cause your website to be ranked LOWER in today’s search engine algorithms. Remember, search engines are wary of people gaming the system.

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